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But who will come for Charlie

When George

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The Long Tail sugar plum ballerinas But who will come forWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to